Amongst marketers, there’s a powerful and much appreciated form of marketing that gets discussed and reached for all too often. That form of marketing is word of mount, and it’s renowned as one of the most powerful and effective forms of marketing available. ‘Earned media’ is a description that’s becoming increasingly accurate today. As media becomes less centralised, and moves into the hands of citizen journalism and social communication tools, the power of word of mouth and personal testimonials are increasing exponentially.

The important question to ask is: how is this important for internet marketers? After all, on its face, it isn’t something that you can control. The most important currency of word of mouth marketing is that it comes with the quality assurance of a friendship or other relationship behind it. Recommendations are built on trust, whether it’s the trust of a friend or the trust of an anonymous reviewer on Amazon. Appreciation and approval means a lot to many customers, and it’s fundamentally important to shoot for it as a target for your business.

How can you do this as an affiliate marketer? The most popular, and most highly effective form of generating trust for your customers is through product and service review websites. Customers are naturally defensive, especially when they’re faced with the prospect of having to spend money in order to access a product or service. This is where the true value of a review website comes in; it gives the customer access to an unbiased, unaffiliated, third-party opinion that can make or break a sale. This is a powerful asset to marketers, as it allows them to change their entire market dynamic by creating positive buzz around their own products, all for a bare minimum cost.

How powerful is your reputation. There’s a saying, that reputation counts for anything and everything. This is especially true online. With the amount of spam and unappealing offers that customers are inundated with every second of every day, trust is worth a massive amount to any smart marketer. Build trust and you connect with your audience, and create a level or personal contact that makes it much more likely for your product to be a massive success. Create trust and you can control your audience and your reputation, don’t create trust and your audience will ultimately control you and your reputation.

So, is it worth it to you? Is it worth a small amount of money into a review website in order to reap the benefits of massive amounts of customer trust further down the line? Smart marketers rush to control their reputation, as they know it amounts to everything in nearly all forms of business, especially affiliate marketing. Don’t be the marketer that’s slow to adapt, and has their reputation written for them. Be the marketer that’s in control, creating an aura of respect and integrity, and creating a positive aura around their products.

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